The Most Accurate Way of Understanding & Reaching Prospects
Leads 2 Sale™ is a one-of-a-kind online tool that increases the number of qualified leads and the percentage of leads which convert to sales. Prospects are invited to complete a brief, validated Personality Type assessment and instantly download a succinct and accurate report which provides them with valuable, relevant insights relating to the client’s product or service. For example, a college recruiting students might offer prospects a free “Student Success Profile” which identifies their strengths, potential blind spots and success strategies as a student.
At the same time that prospects download their Student Success Profile, the same profile is forwarded to the client’s sales team. This provides critical insights into each individual prospect, including five proven tips for how to best communicate with, and close each prospect. Salespeople increase their conversion rate by customizing all future communication with each individual prospect, by understanding their motivation to buy and how to “speak their language.”
Sales ESP™ is a mobile device app which enables salespeople to quickly size up prospects and clients, understand their key motivation as a buyer and know how to tailor their pitch with each individual. It also includes a brief video tutorial and the “Sales Success Profile”, which gives salespeople a quick and accurate inventory of their own sales strengths, potential blind spots and success strategies. Sales ESP™ is designed for all salespeople whose product or service benefits from establishing a personal relationship.
Personality Type-Based Market Research
Market researchers invest enormous amounts of time and money to better understand their target markets. Standard market segmentation focuses on easily obtainable demographic characteristics such as age, gender, education, income, geography, etc. SRP’s scientific and anecdotal research reveals that personality type is often a much better predictor of a wide range of behaviors.
Applying our experience and personality type-based segmentation analysis, SRP provides clients with accurate, valuable insights about their clients’ buying motivation and how to best communicate with them. SRP’s extensive scientific research has confirmed that Personality Type almost always “trumps” other demographic variables. For example: the buying habits of two fraternal twins born minutes apart, raised by the same parents, exposed to the same values, and who receive identical education, will be dramatically different, if their inborn personality types are different, which is not at all uncommon.
Applications for personality type-based market research are numerous and diverse. It can provide equally valuable insights about consumers’ preferences for certain products, as for voters’ perceptions about candidates and issues.